Brooklyn Sports & Entertainment Introduces New Brand Identity: BSE Global

Brooklyn Sports & Entertainment Introduces New Brand Identity: BSE Global

Organization Moves Into New Headquarters
in Industry City, Brooklyn

BROOKLYN – Brooklyn Sports & Entertainment has launched a new company identity, BSE Global. The rebrand comes as BSE has grown its broad portfolio of venues, teams, partnerships and emerging businesses, extending its roots beyond Brooklyn.

To complete the rebrand, the company has opened a new global headquarters in Industry City, Brooklyn, one floor beneath the Brooklyn Nets’ HSS Training Center. The move unites the organization’s business and basketball teams under one roof.

Located just one subway stop from Barclays Center, the office occupies 70,000 square feet on the seventh floor of the historic waterfront warehouse, which was built over a century ago. The space underwent a full renovation and features an open floor plan with custom furniture by Brooklyn-based powerhouse West Elm. TPG Architecture, which served as the architect of record and interior design firm in the refit, captured the authenticity of the industrial building by using a refined aesthetic complete with polished concrete floors and exposed ceilings. The team was tapped to create a space that both embraces Brooklyn’s rich history and promotes a collaborative and comfortable work environment emblematic of BSE’s new company identity.

“We are beginning a new chapter of our incredible journey as BSE Global,” said Brett Yormark, CEO of BSE Global. “The refreshed identity encompasses both the international nature of our business and our future aspirations, while the new office space in Industry City is an investment in our workforce and company culture. It’s an exciting time for the organization.”

The modern new space in Industry City captures the culture shift at BSE, featuring a one-to-one workspace ratio, allowing employees to work from their desks or in common areas with panoramic views of the New York Harbor.

Amenities, many of which are highlighted in the photo gallery, also include:

  • Main lobby with a full-service complimentary coffee bar and 63’ by 9’ living green wall.
  • Town Hall area featuring an open layout of conference rooms with operable partitions and bleacher seating for large events, company-wide meetings, speaker series’, and more.
  • Game room that houses a combination of classic arcade games and the latest video gaming systems.
  • Ideation Room, a space to fuel creativity, complete with relaxed lounge furniture and thought-provoking books & periodicals.
  • Original artwork by TES One, Adam Fujita, and Baron Von Fancy.

BSE’s reach extends around the world, highlighted by its ownership ties to Russia and China; the recent formation of its Advisory Board’s London Chapter, which is comprised of top executives across entertainment and sports; and its naming rights partner from London, with further global expansion planned.

Photo Credit: Tom Sibley